Using an Internet Consultant to assist in the performance of your website is something most website owners should strongly consider. Why?
You have a business to run and traffic, along with performance is everything. If a business owner could talk to a web marketing expert and learn how to:
Start earning money from affiliates
Add better advertising on your website
Title your pages correctly to get a good or great page ranking
Know which keywords in YOUR industry are searched the most
Get sites to link to you
Use pay per click programs – but only on terms that make sense for YOU
Set up the best shopping cart program
Select the right merchant company
and so much more….
I have been in this business for 10 years and I’m learning new things all the time. It is a speedy sector of the market with technology and marketing techniques always pushing us.
You would learn that the few bucks you spend on a marketing consultant will pay off for years and years. Remember, your website can earn for your family forever. We are the first generation with that power to truly leave an earning business to our families.
A key to selecting web consultants is to learn about them initially, and then learn from them. Having a contact that can advise you on the things you are doing wrong and the things you need to be doing right is a terrific asset to have.
You want to focus on your business. If a consultant advises you to add keyword “A” more, because it is searched 100 times more than the keyword you are using, he is worth every penny.
If an Internet Advisor says you have too many pictures and graphics, and it is hurting your page rank, that advice can literally make you thousands of extra dollars in web traffic.
If he tells you that you do not have enough pages, that advice will lead to more content and more money.
I see so many websites that are just plain awful. Sorry I’m being so frank, but it’s the truth. I don’t mean the look of them. I mean the presentation, the content or lack there of. “Picture only” or flash homepages really get to me.
The best thing about having a business on the Internet is the improvements you make will help you for years to come. Most consultants are worth every penny because of that.
You want to maintain control and many firms will give you all the control. Some do not directly handle the infrastructure of the customers website, and that’s a good thing usually.
There are many people out there who claim to be Search Engine Optimization (SEO) experts, and many of them are. But, SEO is not a gimmick. You can’t just do one thing and jump to the top. I am glad for that. Site like Google are sophisticated in their rankings. The days of keyword stuffing and repeat words in titles to get on top is no longer the case. Why am I glad? The same reason as why you should be. We want “Real sites” that have “real value” to appear ahead of copycats and quick site builders. When you are an established high ranker, you’ll agree.
SEO websites can give you great information, but sometimes it’s the wrong information for you. Companies that will “Submit your site to hundreds of search engines” are a waste of time. Any good consultant will tell you there are maybe 3 or 4 serious search engines and the rest spider off of them.